The TED Talk Organization and its presenters teach us so much about communicating with our donors. One thing that really sticks with me is the fact that their presenters only have eighteen minutes to speak. Why do we feel as though the more we write, the more we speak, the better our message? In this day of short attention spans and information overload, our messages have to be brief but powerful.
How do we get people’s attention quickly?
Imagine, God forbid, you were approached on a dark street by a man who looked like he wanted to hurt you. What do you notice first? You are not thinking, “Wow, that’s a nice shirt he is wearing!” You are thinking, “How do I get away from this guy as quickly as possible?”
Our messages should impact our audience just as quickly. Messages like: “How do I introduce myself to a donor at an event?” “What is my case for support?” and “What are the reason donors should support my charity?”
Twitter allows for a maximum of 140 characters. Can you Tweet your message?
Here is my message in 137 characters:
“Too many fundraisers put Planned Giving on the back-burner. I help them get more intentional and generate more Planned Giving activity.”
You can check the length of your message at www.lettercount.com.
So before this blog gets too lengthy–remember to check your word count! All the best in your work!