Donor Centric Musings
In this brand new podcast, Joe delves into his bag of tips and tricks and divulges his simple plan for planned giving.
I was reading from an old spiritual book this morning and came across a great section on public speaking. It seemed so out of context from the rest of the book that I had to dig in.
What I found were some very relevant and helpful tips on delivering a better presentation.The book is called "Leaves of Gold" and the piece is from Walter Robinson. Here are my favorite points:
There's a very fine line between planning and over-planning.Take this story, a wonderful excerpt from Brian Johnson of Optimize. It speaks volumes.
The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the QUANTITY of work they produced. All those on the right solely on the QUALITY. His grading procedure was simple. On the final day of class he would bring in his bathroom scales and weigh the work of the ‘quantity’ group. Fifty pounds of pots rated an ‘A,’ forty pounds a ‘B,’ and so on. Those being graded on ‘quality,’ however, needed to produce only one pot. But that ONE pot needed to be perfect in order to garner an ‘A.’ Well, came grading and a curious fact emerged. The works of highest quality were all produced by the group being graded for QUANTITY. It seems that while the ‘quantity’ group was busily churning out piles of work -- and learning from their mistakes -- the ‘quality’ group had sat theorizing about perfection. In the end the quality folks had little more to show for their efforts than grandiose theories and a pile of dead clay.
50 pounds! It’s only by DOING, and being willing to make mistakes, that we learn and get better!
Never take your eye off the prize. What you want, wants you. Just keep showing up with intention, kindness and add value. It works for Tye. He keeps showing up at the stove and somehow, despite 2 hearty meals a day, gets more than he needs.
Join Joe as he talks capital campaigns with one of the fundraising world's thought leaders, Andrea Kihlstedt.
Kihlsted is the president of Capital Campaign Masters, a website chock full of resources designed to assist fundraisers in their capital campaign efforts. She also co-founded Asking Matters, the on-line resource that provides a free assessment of your Asking Style. She has been a fundraising consultant for more than thirty years and is a graduate of the Fellows Program in Change Management at Johns Hopkins, as well as a student and instructor at the Gestalt International Study Center.
So you're interested in changing the world. I can relate.
As a fundraiser, the job I - and those I consult with - do is one that can alter the trajectory of people's lives. A gift to a healthcare not-for profit might be the thing that pushes a researcher ever closer to unlocking a cure to a childhood illness or a new way to combat a degenerative condition that impacts thousands. These are the tangible results of all our hard work - to further the missions of the organizations that need us in order to get the job done. It can be incremental change, but it's the kind of impact that beckons hundreds to our profession.
So in response to a recent request I received from someone seeking a new position in fundraising, I humbly offer you a few words of advise. These tips will not only help you land that job, but taking them to heart will make you an even better fundraiser.
Some food for thought from my latest book, Simplify.
I am sitting in a car dealership getting my 10 year old car fixed (again). It's early, so there are no customers in the place. I am sitting at an empty desk in the showroom. Sales people keep walking by me, no hello, no eye contact. They are just standing around talking to each other.
And I think to myself: Why doesn't one of them come up to me and make an introduction? Who knows, I could be their next sale. My point is not to make them wrong. My point is let it serve as a reminder to us all that sometimes our next sale or our next gift is right there in front of us. Anyone can be a prospect. So few people are asked personally for a gift.
When was the last time a fundraiser personally asked you for a gift? Remember: So much success is achieved by showing up and following up.
Want better results?
Start with being conscious of 1) HOW you are spending your time and; 2) WHO you are spending it with. To illustrate this simple axiom, we can look to a bug that takes the phrase "seize the day" quite literally.
There is a great short story from author John Michalak. John mediates on the abrupt lifecycle of the Mayfly. The Mayfly is an aquatic insect that develops for an extra long time and hatches as a fully formed adult nearly a year later (not necessarily in May as their name implies).
But here's the sad truth: Once these Mayfly adults hatch, they proceed to live life in warp speed: They find a mate, lay eggs and die. All in the same short day. That's it. These long incubating insects simply hatch, live and die ALL in just one day. We may think of this abbreviated lifespan as sad and tragic. After all, they spend nearly 12 months developing only to get a tiny fraction of that time back in life.
But what makes Michalak's assertion so powerful is the question he poses: What if the Mayfly's life isn’t so tragic?
Wayne Olson, consultant, speaker and author, joins Joe and Matt Hugg to talk about how fundraisers can create unique donor relations experiences for both prospects and donors -- for example, taking the Disney World concept and applying it to the way we fundraise.
Special events aren't just for show. They can be vital venues for donor cultivation.
Join Joe and Matt Hugg as they welcome special guest, Iain Campbell. Campbell, a longtime fundrasier in the arts world and current development officer at the Walnut Street Theater in Philadelphia, provides solid tips for using special events to facilitate major gift discussions.